There is a Norman Vincent Peals saying that seems to fit Chris Rojas very well and it is one that he has picked to inspire him.
"Throw your heart over the fence and the rest will follow"
- Norman Vincent Peale

A dynamic entrepreneur with vision, Chris Rojas has over ten years of experience and success in start up and more established ventures. Amongst his successes he can count the largest media companies in the USA.

Building the Brand

When it comes to Sales and management, brand development, marketing and building high performance sales teams Chris Rojas is never content to take a back seat because he believes very much in leading by example.  His positive influence as a businessman and and dynamic leader has inspired many sales team to strive for and exceed sales quotas.  And the secret to that success?  Well Chris Rojas is never afraid to roll his sleeves up and join the work force on the front line to motivate and to ensure success. Chris will always be there, ready to get his hands dirty and to ensure team success.

Innovation and Inspiration

A sponsorship wizard and born organiser with real talent and vision Chris Rojas has organized collaborative team environments aimed at maximizing individual performance.  He has a high-energy communication style that allows him to build productive partnerships and alliances. Chris Rojas knows that the secret to success is to be constantly networking and prospecting for new business at corporate events, Chamber of Commerce and city events and in fact anywhere that the opportunity arises.  He has an innovative approach to networking by social media as well as creative marketing tactics for business development.

Clear Channel Radio Corporation

One example of his dynamic style is Chris Rojas’s Clear Channel Radio Corporation set up in 2007/2008 where his innovation and stylish offering won him back-to-back “Sales Executive of the Year” award.  This is an award that is tough to achieve in the challenging and very competitive San Francisco and Silicon Valley markets. Chris Rojas is aware that this is a great accolade and he is proud that his method of knowing his audience and not being afraid to innovate, led to this recognition.

944 Media

Next Chris Rojas turned his attention to 944 Media where as General Sales Manager/Publisher in 2010 Chris managed and maintained a sales team of 7 that consistently performed 170% above quota.  That is the dynamic influence that Chris Rojas brings to anything that he works on. 

The Jewel in the Crown – Chic Metropolitan

Chris Rojas is justifiably proud of Chic Metropolitan. Each monthly publication is celebrated with a launch party in a prestigious location. The glossy covers of Chris Rojas’s Chic Metropolitan are populated by well known and influential people and celebrities, photographed by world-renowned photographers in shoots that are staged all over the globe. Editorial content has a focus on high fashion, high-end home décor, luxury sports cars, latest technology, exotic travel, hot watches, finest culture and entertainment, premium food and drinks, and anything that you can think of that will appeal to the reader.


Chris Rojas is proud that Chic Metropolitan is not just another magazine describing it as more like a lifestyle! Chic Metropolitan throws the best parties from small in-store fashion events, to mansion parties, fashion shows, red carpet, celebrity performers, yacht parties, and complete hotel takeovers. The Chic Rolodex is full of the names and numbers of some of the richest people in the world. The magazine has a special relationship with The Ritz Carlton, Cavalli, Neiman Marcus, Viceroy’s, Josh Flagg, Preston Bailey, M2 Jets, Luxury World Traveller, SLS resorts, City of Beverly Hills, Stella Artois, Gallia Lahav, Missoni Home, and Prestige Imports, Lamborghini Miami and Maserati to name a few.


Chris has made sure that you will find Chic Metropolitan in your room at the magazines’ luxury hotel partners across America and in Dubai as well as at most newsstands and supermarkets.  Online subscription and sign up at Chic Metropolitan parties are also possible. As the founder and president of Chic Metropolitan, Chris Rojas, and his elite editorial team work tirelessly around the clock to share the finest content via multiple media platforms- international high-end monthly print, digital and social media channels.

Lux Upgrade Media – A Full-Service

Chris Rojas is also the inspiration behind Lux Upgrade Media a digital produce world class websites solving problems and creating a first class product for businesses and their clients. Chris says that they think of the work they do, as Art! He says that they will never settle for 2nd place in anything they do. And you better believe him!


Chris has made it his business to acquire many proficiencies in his professional life.  Some of them are basic skills that he has acquired and others have been born out of his determination to be the best at what he does.  They include:


Proficiency in Sales Force, Microsoft Office, Hewlett Packard, Adobe Photoshop CS4, Hoovers, Jigsaw, and TAPSCAN; knowledgeable in Conversational Spanish.

Specialties: Sales management, team building, corporate sponsorship account management, advertising, advertising sales, automotive, broadcast, business development, business operations, customer relations, directing, functional, leadership, management, marketing, negotiation, Netscape communicator, process engineering, programming, proposal writing, purchasing, radio, sales, sales management, San Francisco, San Jose, scheduling and television,


Chris Rojas is just energetic in his private life and loves spending time with his family and dog Achilles. He has a background in sporting challenge too, with 4 years in Collegiate Athletics and Varsity Baseball.